Hunter Price Unveils New World of Collectibles with Crayola ImagiPals

Hunter Price International has unveiled a new product concept that will bring children’s imagination to life through worlds of collectible eraser characters. The Crayola ImagiPals will hit the U.K. and European retail markets later this year.  

The creation aims to inspire children’s imagination and creativity as they use Crayola ImagiPals to tell stories, act out scenes and create unique little worlds. 

The debut collection, Animal Kingdom, includes six mystery animal characters from around the world – a lion, penguin, fox, elephant, koala and panda. Each comes in a reusable surprise ball with contents themed to that animal’s habitat, a mini coloring page depicting that animal’s habitat, Crayola crayons and stickers. Children can transform the ball into the ImagiPals character’s home using the stickers, while the coloring page depicts the animal’s environment. When children collect and complete the entire set, the coloring pages and character homes form a colorful animal kingdom.  

“Crayola Imagipals fully aligns with what we’re all about as a business – we’re dedicated to design and committed to creating and developing new brands and products with purpose,” says Ben Cornwell, sales director, stationery, arts and craft, Hunter Price International. “Crayola ImagiPals has so much potential, and we’ve had such incredible feedback from the market already. We’ve developed a brand strategy that is focused around building a limitless world of imagination through creativity, characters and playful design. The debut collection is just the beginning, with new characters and collaborations joining the ImagiPals family in the very near future.”  

Related:Hunter Price to Introduce Its First Crayola Collections to U.K.

Crayola ImagiPals will be supported with a marketing communications campaign through public relations, social and creative content to bring the ImagiPals story to life at retail and for consumers.  

The new brand will launch at retail partners, B&M, The Works and Poundland, with more to be announced in the coming months.