HIT Names Barney Toy LicenseeHIT Names Barney Toy Licensee

HIT Entertainment has named Techno Source, a division of LF Products, toy licensee for Barney.

New Techno Source toys will include plush, play sets, and figurines that will be available this spring in the U.S. and Canada.

“Barney has been loved by kids around the world for nearly 25 years, and we’re excited to partner with Techno Source to introduce toys for the loveable big purple T-Rex to a new generation of children in North America,” says Stacey Reiner, vice president, licensing, HIT Global Brands, North America. “From huggable plush to figures and play sets that unlock a child’s imagination, we look forward to offering a line of toys that captures every child’s favorite friend, Barney.”