Trading card game soft launched in August at hobby/specialty stores and select Disney Parks.

License Global

September 1, 2023

2 Min Read
Disney collectible trading card game – “Disney Lorcana.”
Disney collectible trading card game – “Disney Lorcana.”The Walt Disney Company/Ravensburger

Ravensburger, publisher of board games, toys and puzzles, has launched Disney Lorcana: The First Chapter, the first set of the collectible trading card game (TCG), Disney Lorcana Trading Card Game

The TCG is available at retailers, Smyths Toys, Argos, GAME, Tesco, Hamleys and Waterstones, with Sainsbury’s and Asda to follow. and Disney stores in London and Dublin will also support the launch with products in-store and online. The game officially launched at hobby and specialty stores as well as at Disney Parks in August.  

“The anticipation for the launch of Disney Lorcana TCG has been extraordinary and cements our belief that this is a hugely original and innovative concept, which will help take the trading card business to a whole new level,” says Gill Archer, vice president, licensing, hardlines, EMEA, The Walt Disney Company. “Ravensburger has been a long-standing partner of ours, and we’re excited to bring this new product out to market. We’ve already seen a fantastic reaction as we soft-launched the game in specialist retailers, including our iconic London Disney Store on Oxford Street. We hope new and existing Disney fans across the EMEA region will be utterly inspired by the immersive world of Disney Lorcana TCG.” 

Related:Ravensburger Minecraft Puzzles Available for Pre-Order

“For the last year, players have propelled us forward with their enthusiasm,” says Filip Francke, global head, games, Ravensburger. “Now that the Disney Lorcana TCG is on shelves, the response from people around the world has been electrifying, blowing away even our wildest predictions for game sales. We are grateful for Disney’s trust in Ravensburger and their collaboration and support in making this the best game possible. We hope that everyone – Disney fans, TCG players and newcomers alike – feels the love, fun and magic we put into every facet of the game experience.”  
Disney Lorcana TCG game cards are available in starter decks, booster packs, a gift set and The Illumineer’s Trove, which includes one full-art storage box, two full-art deck boxes, eight booster packs, a premium player’s guide and damage counters.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like