Plush toys will roll out throughout the year.
License Global
May 26, 2023
1 Min Read
Dan Dee, Thomas & Friends logosDan Dee, Mattel
Dan Dee International, a manufacturer of plush toys and seasonal gifts, has announced a new multiyear licensing agreement with Mattel’s Thomas & Friends. This collaboration will bring a new range of everyday plush and seasonal products to the U.S./Canada market.
Dan Dee’s Thomas & Friends plush products are currently available at Barnes & Noble and will be on-shelf at Walmart later this year.
“Thomas & Friends is beloved by so many parents and children,” says Menal McGrath, senior vice president, licensing, Dan Dee International. “We are happy to be partnering with Mattel to bring these iconic characters to life in the toy and seasonal aisle.”
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