Sponsored By

Dan Dee and Mattel Ink Deal for Thomas & Friends

Plush toys will roll out throughout the year.

License Global

May 26, 2023

1 Min Read
Dan Dee, Thomas & Friends logos
Dan Dee, Thomas & Friends logosDan Dee, Mattel

Dan Dee International, a manufacturer of plush toys and seasonal gifts, has announced a new multiyear licensing agreement with Mattel’s Thomas & Friends. This collaboration will bring a new range of everyday plush and seasonal products to the U.S./Canada market.

Dan Dee’s Thomas & Friends plush products are currently available at Barnes & Noble and will be on-shelf at Walmart later this year.

“Thomas & Friends is beloved by so many parents and children,” says Menal McGrath, senior vice president, licensing, Dan Dee International. “We are happy to be partnering with Mattel to bring these iconic characters to life in the toy and seasonal aisle.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like