Sponsored By

Chick-Fil-A Has Partnered with Children’s Book Author-Illustrator, Diane Alber

Summer 2022 kids’ meal book promotion is starting.

License Global

July 6, 2022

1 Min Read
The five "Scribble" books that will be available in Chic-Fil-A kids meals.
The five "Scribble" books that will be available in Chic-Fil-A kids meals.Diane Alber

Chick-Fil-A is partnering with Diane Alber to include five titles from her Scribble book series for the 2022 kids’ meal book promotion. Her children’s books address social-emotional learning topics. 

The five books chosen for the promotion are, “I’m Not Just a Scribble,” “Scribble Stones,” “Splatters,” “Snippets” and “Invisible Scribble.” The books will be available in more than 2,700 restaurants 47 states, Washington, D.C., Puerto Rico and Canada. The promotion was scheduled to start in July and run for one month. All the books will come with an activity featuring stickers for children to create their own characters in the back of the book. 

“My passion is to create books that help children become the best they can be,” says Diane Alber, founder, National Scribble Day, celebrated annually on March 27 since 2019. “I strive to inspire children’s creativity and imagination and help them to identify and manage their emotions. I am excited to partner with Chick-Fil-A because I think it is a wonderful opportunity to bring these fun and engaging stories to children across the country.” 

Recently, Alber signed a toy deal with TOMY International to develop a range of branded SEL-focused products. These products will include plush toys, with and without added features, and technology and plastic figures based on “A Little SPOT” book series. The toys will debut at retail in 2023. Additionally, multiple titles of Alber’s “Never Let a Unicorn” series were licensed to Scholastic Book Clubs and Fairs. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like