New role will enhance approvals and creative process for multiple brands.

License Global

January 23, 2024

1 Min Read
Rocio Fernandez, Bulldog Licensing
Rocio FernandezBulldog Licensing

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced the promotion of Rocio Fernandez, licensing approvals coordinator, to a new role. Effective immediately, Fernandez is taking on the key post of creative executive reporting to Sole Slater, senior creative manager.

In her new role, Fernandez will be taking on a higher share of approvals in the Bulldog portfolio, including Care Bears, Magic Mixies and Totally Spies. She will now work across internal marketing and be actively involved in the creative processes. 

After only two years with Bulldog, in her first job in licensing, Fernandez has quickly established herself as a hard-working member of the Bulldog team with a clear vision of the creative needs of clients. 

“Rocio has made a strong impression at Bulldog as a helpful and proactive member of staff with a strong understanding of the licensing business,” says Slater. “Having no prior industry experience, she has come so far and has become an integral part of the team. This promotion is both good for the continuing growth of Bulldog Licensing and well-deserved.”

“I’ve enormously enjoyed my first two years with Bulldog and am greatly looking forward to being able to expand the skills I can offer this innovative and exciting agency in my new role,” says Fernandez.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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