Figurines, plush toys and RC cars will be available.

License Global

July 27, 2023

1 Min Read
"Bluey" characters.
"Bluey" characters. BBC Studios

"Bluey" is sweeping through Asia with toys officially hitting the shelves for the first time in the region, starting with Singapore retail stores. Based on the children's television series, BBC Studios has announced the launch of the toy range licensed by Moose Toys and distributed by Sheng Tai Toys. 

The collection, set to debut in stores on August 1, will feature character plush toys, figurines, the Heeler 4WD family vehicle from the series and play sets like The Heeler House. Designed for children ages 3 years and up, this range of products will help local fans fully immerse themselves in Bluey's world. 

"We are thrilled to partner with Sheng Tai Toys to finally bring the much-awaited 'Bluey' toy range to Asia, starting in Singapore, to give fans in the region the opportunity to play along with Bluey and the Heeler family beyond the screen," says Sophia Spinelli, vice president brands and marketing, BBC Studios Asia. "This launch also represents the first step in BBC Studios Asia's long-term plans to build our consumer products and licensing business with plans to include additional categories and new products, as well as building the team to grow the business in the region." 

The latest "Bluey" range of toys will be available at major retailers, including Toys R Us, Takashimaya and Kiddy Palace. "Bluey" storybooks and activity books are available in Kinokuniya, Popular and Times bookstores. 

Related:‘Bluey’ Comes to the U.K. and Ireland

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License Global

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