July 27, 2023
has announced the launch of the toy range licensed by Moose Toys and distributed by Sheng Tai Toys.
The collection, set to debut in stores on August 1, will feature character plush toys, figurines, the Heeler 4WD family vehicle from the series and play sets like The Heeler House. Designed for children ages 3 years and up, this range of products will help local fans fully immerse themselves in
world.
"We are thrilled to partner with Sheng Tai Toys to finally bring the much-awaited 'Bluey' toy range to Asia, starting in Singapore, to give fans in the region the opportunity to play along with Bluey and the Heeler family beyond the screen," says Sophia Spinelli, vice president brands and marketing, BBC Studios Asia. "This launch also represents the first step in BBC Studios Asia's long-term
The latest "Bluey" range of toys will be available at major retailers, including Toys R Us, Takashimaya and Kiddy Palace. "Bluey" storybooks and activity books are available in Kinokuniya, Popular and Times bookstores.
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