BBC Names 'Justin's House' Master Toy

Golden Bear to create toy line for CBeebies series.

BBC Worldwide has appointed Golden Bear as the master toy partner for its children’s series “Justin’s House.”

The TV show debuted on CBeebies in 2011 and stars Justin Fletcher, who invites everyone to join him and his housemates “for fun and giggles at his house.”

No release date has been set for the toy line.

“'Justin’s House’ has immense popularity and it continues to be a huge success on CBeebies, so we’re thrilled to be adding the license to our toy portfolio,” says Katherine Pierce, senior licensing and marketing manager, Golden Bear. “It was a natural next step for us to add ‘Justin’s House’ to complement our highly popular, award-winning ‘Something Special’ range. It extends the huge appeal that Justin Fletcher has across this TV program, and we are delighted to be supporting this with new toy product.”