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Won't You Be My Licensing Partner? 'Mister Rogers' Neighborhood' Moves into Anniversary Deals

Fred Rogers Productions has teamed with a slate of partners to celebrate the 50th anniversary of the iconic children’s TV series “Mister Rogers’ Neighborhood.”

License Global

May 18, 2018

1 Min Read

Brand Central, the property’s licensing agent, brokered the deals.

The brand’s 50th anniversary licensees include:

  • American Classics for men’s and women’s t-shirts and loungewear;

  • Aquarius for calendars, playing cards, puzzles, games, buttons, magnets and tin boxes;

  • BoldSocks for socks;

  • Funko for Pop! vinyl figures and plush;

  • Isaac Morris for sweaters and outerwear;

  • ODM for men’s, women’s and juniors’ t-shirts and sweatshirts;

  • Philcos for apparel (Canada only);

  • Surreal Entertainment for beverageware, fleece throws, pins, lanyards and desk accessories;

  • Trau & Loevner for fashion tops, fleece and t-shirts;

  • Trevco for apparel, home textiles and accessories;

  • Unemployed Philosophers Guild for mugs, mints, bar soap, enamel pins and sticky notes; and

  • Wizhead for papercraft models.

“‘Mister Rogers’ Neighborhood’ has won the hearts of kids and families for five decades, and the series has become a pop culture phenomenon in recent years, reaching a whole new fan base,” says Ross Misher, chief executive officer, Brand Central. “From on-screen to on-shelf, what’s old is new again in the ‘Neighborhood.’”

The 50th anniversary celebrations will also include a host of activities including “Mister Rogers: It’s You I Like,” a tribute special that will air on PBS stations nationwide through 2018, a week-long programming event on PBS Kids that features episodes of "Mister Rogers’ Neighborhood" and its animated spin-off "Daniel Tiger’s Neighborhood," a celebration at the Paley Center for Media in New York and Los Angeles, a commemorative “Mister Rogers” forever USPS stamp and the documentary Won’t You Be My Neighbor?, set to be released in theaters June 8.

Read more about:

Fred Rogers Productions

About the Author(s)

License Global

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