German brand management company unveils plans to build three product programs around the globe.

April 6, 2018

3 Min Read

German brand management company unveils plans to build three product programs around the globe.

M4E1.jpgEntertainment company m4e is heading into the latter half of 2016 with three animated children's series that it will continue to build product programs for around the globe.

Brand-new for m4e is "Wissper," a preschool series for young girls, ages 4- to 7-years-old, that centers on the titular character Wissper and her very special ability to talk with animals.

"Wissper" is a co-production with London-based animation studio Absolutely Cuckoo, and is broadcast in the U.K. by Channel 5 Milkshake, Nick Jr. in the U.S., Discovery Kids in Latin America, SVT in Sweden and YLE in Finland, with 50 more countries also on board.

The licensing program for the property is already taking shape. Master toy partner Simba Dickie will develop a range of toys based on the series for Europe; while German publisher Bastei Media will support the property with publishing, games and apps. Additional licensees include Sodirep Textiles for apparel and accessories for G/A/S and Benelux and Herding for home and living products in G/A/S. According to m4e, more partners are currently in negotiation.

Animated series "Mia and me" continues to be a winner for m4e as it readies to debut its third season in 2016/2017.

Launched in 2015, the original animated series is broadcast in more than 80 countries, reaching record viewership numbers in territories such as Germany where the show reaches up to 1.3 million viewers and enjoys a market share of 71 percent of girls, ages 6 to 9, says m4e.

Mattel holds the international licensing rights for the property in the toy category, and m4e says the program is continuing to grow with more than 150 licensees such as Egmont, Panini and Schmidt Spiele producing over 1,700 products all around the world.

The fourth season of the series is already in development, as is a "Mia and me" feature film, which will further support the brand globally over the next several years.


Lastly, m4e has animated preschool series "Tip the Mouse" in its global portfolio.

"Tip the Mouse" is a co-production between m4e, Studio Bozzetto & Co., Giunti Editore, Studio Campedelli and Rai Fiction, and is based on the children's books of the same name by author Andrea Dami. The book alone has sold more than 10 million copies and been translated into 32 languages.

On air since 2014 in more than 50 countries, "Tip the Mouse" follows sly little mouse Tip who lives with his family in a small village in the corner of a meadow, close to the world of humans.

Master toy partner Simba Dickie launched its first collection of toys based on the brand in spring 2015, and worldwide publishing is handled by Italy-based Giunti Editore. Other licensees for "Tip the Mouse" include Panini for magazines, Herding for home and living products, Vivid for plush, Clementoni for educational games and puzzles, Novartis for promotions and MSZ and Tiga Entertainment for home entertainment.

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