ViacomCBS CP U.K. Inks Brainstorm Projector Deal

Brainstorm has entered a partnership with ViacomCBS Consumer Products U.K. that will see them add “PAW Patrol” and “Blue’s Clues & You!” to their Torch & Projector range.

Brainstorm will launch a “PAW Patrol” Torch & Projector that will allow fans to project images of characters up to one meter wide on their walls and ceilings. The Torch & Projector will include 24 images featuring characters and scenes from the animated program. Brainstorm plans to have the first stocks available in August, timed for the U.K. release of the “PAW Patrol” feature film.

Brainstorm’s “Blue’s Clues & You!” Torch & Projector will include images from the play-along series starring Blue. The torch will include 24 images of Blue, Josh and friends.

“It’s great to be working with the team at ViacomCBS Consumer Products U.K. and we can’t wait to add these two popular properties to our Torch & Projector line,” says Debra Tiffany, marketing manager, Brainstorm. “Thanks to their pocket money price-point and superb quality, the range is already hugely successful, and we are certain that these excellent character licenses guarantee a winning combination.”