TheSoul Publishing Extends Global Reach Launching Three FAST Channels on PlexTheSoul Publishing Extends Global Reach Launching Three FAST Channels on Plex
Partnership brings 5-Minute Crafts, Idea En 5 Minutos, and 123 GO! content to Plex’s comprehensive entertainment platform.
July 25, 2023
Digital studio, TheSoul Publishing, has announced its latest partnership with Plex, a free global streaming media platform with an array of more than 50,000 free titles spanning movies, live TV shows, sports and music. The partnership enhances the global reach of TheSoul Publishing, bringing its popular content channels directly to Plex’s active user base in more than 180 countries.
Launching initially are three channels from TheSoul Publishing’s entertainment portfolio:
5-Minute Crafts: With more than 400 million social media subscribers worldwide, 5-Minute Crafts is the most-watched DIY digital brand globally, offering an abundance of innovative crafts, hacks and solutions to everyday problems.
Ideas En 5 Minutos: The Spanish-language version of 5-Minute Crafts, Ideas En 5 Minutos, provides the same creative and DIY content for Spanish-speaking audiences.
123 GO!: Known for its relatable content, 123GO! offers a wide range of entertaining videos, from life hacks to challenges and pranks.
“As a free global streaming media platform, Plex offers a seamless blend of live TV streaming, ad-supported video on demand and music, making it the ideal partner to expand our reach,” says Jonathan Shrank, head, content distribution, TheSoul Publishing. “We are thrilled to bring our dynamic channels to Plex, enhancing their already comprehensive entertainment offering and leveraging our significant social media presence for co-promotional and marketing campaigns.”
“We’re excited to welcome TheSoul Publishing to our platform and expand our offerings to new audiences across the world,” says Shawn Eldridge, vice president, business development and content, Plex. “Their engaging, family-friendly channels will undoubtedly resonate with our viewers, and we look forward to working together on co-promotional activities to further enhance the user experience.”
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