Sesame Workshop Announces Primetime Special

“Elmo’s Playdate” will air in the U.S. on April 14.

License Global, Content Editor

April 9, 2020

1 Min Read
elmosplaydate.png

Sesame Workshop, the nonprofit organization behind “Sesame Street,” has announced a simulcast special, an extension of the Caring for Each Other initiative that the organization launched last month. 

The special, called “Sesame Street: Elmo’s Playdate,” will air on WarnerMedia networks including HBO, TBS, TNT, Cartoon Network, Boomerang and truTV as well as PBS Kids and streaming platforms. It will feature celebrity guests Anne Hathaway, Lin-Manuel Miranda and Tracee Ellis Ross.

“We hope ‘Sesame Street: Elmo’s Playdate’ will entertain and inspire families at a moment when so many are feeling isolated and overwhelmed by current events,” says Steve Youngwood, president, media and education, and chief operating officer, Sesame Workshop. “With help from our distribution partners around the world, this special will encourage parents and kids to gather and relax as a family, in a way that only the ‘Sesame Street’ Muppets can.”

The half-hour special follows Elmo, Grover, Cookie Monster, Abby Cadabby and a few famous friends as they find new ways to play and learn together. It will celebrate everyone from EMTs, doctors and other everyday heroes who are helping families through the health crisis, as well as the simple pleasures of baking cookies at home. The playdate takes the form of a cozy video conference that will feel very familiar to today’s viewers. Celebrities and “Sesame Street” friends will sing songs, play games and take dance breaks.

In the U.S., the special will air on April 14 at 7 p.m. ET. Beginning on April 15, the special will also air in the U.K., Canada, Mexico and Singapore.

Read more about:

Sesame Street

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like