Peacock Hits 26 Million Sign-Ups 2

NBCUniversal’s newest player in the streaming space has hit a major milestone.

License Global

December 9, 2020

1 Min Read

Less than six months after launch, NBCUniversal’s Peacock streaming service  has reached more than 26 million signups.

NBCUniversal officially launched its entry into the streaming content space with the debut of Peacock on July 15.  The news of the subscription service’s success was revealed in the UBS Global TMT Virtual Investor Conference on Dec. 8. Executives predict that by the end of 2024, the service will have up to 35 million subscribers.

“The momentum just continues in a very strong linear way,” says Jeff Shell chief executive officer, NBCUniversal. “And we don’t have any of our strong programming yet. So we get ‘The Office’ exclusively on January 1, which is one of Netflix’s top shows. If you try to watch ‘The Office’ on Netflix right now, pretty hard to find it. But despite the fact that they’re making it harder to find, it’s still, particularly amongst people under the age of 34, is a top show.”

In April, the service had a limited launch, but the full included more than 13,000 hours of content available to its free and premium subscribers. Peacock offers three tiers for subscribers including:

  • an ad-supported free tier;

  • an ad-supported premium tier for $4.99/month; and

  • an ad-free version of the premium tier for $9.99/month.

NBCUniversal’s platform comes programmed with content from the company’s portfolio of entertainment companies and new partners. Content comes from studios and television stations, including the U.S.A. Network, Fox, Universal Pictures, Sky, Comcast, DreamWorks, Focus Features, Illumination and ViacomCBS.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like