‘Masha’ Inks CP Deals for North America

Animaccord has announced a slew of “Masha and the Bear” licensing deals across the publishing, costumes and party supplies categories.

License Global

May 8, 2019

1 Min Read

The deal includes various consumer product partnerships with Canadian and U.S. companies. Agreements include:

  • Phidal for a series of English-language books, puzzle books, a bubble magnet book, bath time books and other publishing deals;

  • Penguin Random House for Spanish-language story books, activity books, coloring books, educational books, novelty books and compiling books;

  • Palamon for children and adult costumes; and

  • Shindigz for branded plates, cake suppliers, danglers, centerpieces, photo booths, yard signs, cut-outs, personalized table overlays and personalized candy.

“Masha and the Bear” has continued to ink far-reaching licensing deals across the globe. Animaccord’s animated series has also signed with partners in Asia, the Middle East and Europe.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like