‘Masha and the Bear’ Expands into Italy

Animaccord’s kids’ series gets a third season in Italy with Rai YoYo.

License Global, Content Editor

July 24, 2019

1 Min Read

Animaccord’s preschool property “Masha and the Bear” is rapidly expanding across new markets as season three gets a greenlight on Italy’s leading kids’ TV channel Rai YoYo.

“Masha and the Bear” has around 40 licensing partners in Italy, with agent Maurizio Distefano Licensing (MDL) bringing a hit film, consumer products, live shows and a dedicated site at a major theme park to the brand’s portfolio.

“‘Masha and the Bear’’s continuing success in Italy after a number of years makes it one of the most successful pre-chool properties of recent years in that market,” says Maurizio Distefano, president, MDL. “MDL is delighted to be representing this classic property and looking forward to many more years of licensing and promotional success for ‘Masha and the Bear.’”

Animaccord’s ongoing push across Italy adds to its established presence in the U.K., as well as growing markets in Germany and Latin America.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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