Make Space for 'MasterChef' on Your Countertop

Endemol Shine North America has inked a deal with SCS Direct for a “MasterChef” U.S.-inspired small appliance line.

License Global, Content Editor

October 11, 2018

1 Min Read

The kitchen goods line offers 10 items, such as an air fryer, bubble waffle maker, chocolate fondue maker, cordless crepe maker, dehydrator, deluxe 8-pan cheese raclette and grill, quiche & mini pie maker, 2lb programmable bread machine, electric spiralizer and pressure cooker.

“‘MasterChef’ celebrates home cooks and the wide diversity of cooking styles throughout the country,” says Tamaya Petteway, senior vice president, brand and licensing partnerships, Endemol Shine North America. “This collection brings a variety of easy-to-use and essential cooking companions and techniques into family kitchens and gives at-home cooks the opportunity to prepare dishes like a ‘MasterChef.’”

The “MasterChef” small appliance range is available now on Amazon and Macys.com. Season 10 of “MasterChef” U.S. is currently in production.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like