FuturumKids Announces Licensing Plans for ‘Paddles’

E-commerce-based strategy will underpin present and future properties.

License Global

June 16, 2021

1 Min Read

Animation and media company FuturumKids, whose new CGI show “Paddles,” is about to launch in several markets, has announced licensing and merchandising plans for the property. It has also announced the launch of an e-commerce platform for both Paddles and all future FuturumKids properties.

The first range of “Paddles” products is already on the way. It will comprise 10 SKUs, ranging from plush toys to apparel, dinnerware, bubble mix and school bags. These will soon be shipped to Futurum Group’s fulfilment centers in London, Dublin and Chicago.

Initial manufacturing and distribution will be in-house, supported by a dedicated D2C e-commerce platform. This will also be the launch strategy for future Futurum properties, several of which are already in development.

However, once the market for products is established, a two-prong strategy will build on the D2C approach, allowing FuturumKids properties to expand into licensing partnerships where appropriate.

“Our licensing and merchandising plans underline our enormous faith in our business model in general and ‘Paddles’ in particular,” says Brendan Kelly, sales head, FuturumKids. “‘Paddles’ is a wonderful property that is quickly building on a great response from broadcasters to position itself as a successful inspiration for a major licensing and merchandising campaign.”

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like