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The Fab Five Tap into Licensing: 'Queer Eye' Teams with IMG

Scout Productions has tapped IMG to serve as the exclusives global merchandise and licensing representative for the Netflix series “Queer Eye.”

License Global

August 10, 2018

1 Min Read

Through the multiyear partnership, IMG will build an extensive licensing program for “Queer Eye” that includes consumer products, experiences and collaborations such as fashion, accessories, home design and décor, beauty, grooming, food, wine, culture and travel.

"We know from the passionate audience viewing and the voracious appetite for ‘Queer Eye’ in social media that the fans are longing for more ways to interact with the show,” says David Collins, co-founder, Scout and creator, “Queer Eye.” “IMG has a vision in line with ours, not just to make products but to build this brand in a powerful way. We could not be more excited to begin this journey with them.”

The deal will feature branded and co-branded products sold across a variety of distribution channels.

“We’re very excited to be working with Scout Productions on ‘Queer Eye,’” says Gary Krakower, vice president, licensing, IMG. “There is huge demand from the series’ passionate and growing fan base for new, interactive ways to engage with the brand. This combined with the show’s authentic storylines and unique ability to be as accessible as it is aspirational, lends itself extremely well to an extensive, multi-faceted licensing program. We can’t wait to get started!”

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IMGNetflixQueer Eye

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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