Dick's Acquires Field & Stream BrandsDick's Acquires Field & Stream Brands

Field & Stream Licenses has sold the IP rights for several of its brands to Dick's Sporting Goods.

Dick's now owns the rights to Field & Stream hunting, fishing, camping and paddle trademarks, categories for which Dick’s previously had an exclusive license.

Field & Stream will continue to own the rights to the Field & Stream lifestyle brand in numerous other categories and to work with its current licensees in apparel, pet, optical, watches, socks, underwear, bedding and home. 

Bonnier Corporation owns and operates Field & Stream magazine and its media assets.