Crunchyroll and Webtoon Team for New Animated Content

New partnership will see the development of new content inspired by popular webcomics.

License Global

October 16, 2019

1 Min Read

Webcomic maker Webtoon and Crunchyroll have announced a strategic partnership that will see both companies collaborate on a selection of new animated series.

As part of the deal, Crunchyroll and Webtoon will co-produce and develop the new shows. The companies will collaborate on the distribution, licensing and retail for the content that is created under the agreement.

“We are extremely excited to be partnering with Webtoon,” says Joanne Waage, general manager, Crunchyroll. “Webtoon has a tremendous catalog of content and creators that resonate deeply with our audience, and we can’t think of a better way to delight fans than by bringing these stories to life through animation.”

New shows created from the partnership will be based on original webcomics from Webtoon. The goal is to create content that helps creators expand their comic creations to new platforms and reach a broader audience.

“There is tremendous crossover appeal with our audiences and exceptional creative synergy on the types of stories we want to tell,” says Taylor Grant, senior vice president, IP development, Webtoon. “We’re excited to partner with Crunchyroll to bring our globally appealing characters to audiences and consumers in new ways, as well as create new opportunities for our talented creators.”

Crunchyroll has continued to develop its portfolio with new partners being introduced throughout the year. Earlier this month, the company announced a licensing deal with Sunrise and Sotsu for the “Gundam” franchise.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like