CBS Unveils Merchandising Deals for ‘Star Trek’, ‘Happy Days’

CBS announces a wide range of deals with partners such as Bioworld Canada and Texco.

License Global

October 1, 2019

4 Min Read

CBS Consumer Products and Showtime have unveiled a broad lineup of new licensees and product offerings for their TV properties, covering categories from apparel and accessories to novelty items with Bioworld Canada, Buffalo Games, Movies on Glass and Texco.

“These new licensees and deals reflect the success of CBS Consumer Products and Showtime’s hit TV properties, and we look forward to continuing to expand and bring fans worldwide new products they can enjoy,” says Veronica Hart, executive vice president, global franchise management, CBS.

Announced partnerships include:

Acco Brands

“Beverly Hills 90210” for calendars (U.S. & Canada)

Arrow International

“Beverly Hillbillies,” “The Brady Bunch,” “Cheers,” “Happy Days,” and “The Little Rascals” for gaming accessories (U.S.)

Bioworld Canada

“Beverly Hills 92010,” “Cheers,” “Mighty Mouse,” and “The Twilight Zone” for apparel (Canada)

Body Rags Clothing

“Star Trek” for Apparel & Headwear (U.S. & Canada)

Buffalo Games

“Star Trek” for puzzles (U.S. & Canada)


“Beverly Hills 90210,” “Billions,” “Desus & Mero,” “The L Word,” “Showtime Boxing,” “Star Trek” and “Twin Peaks” for digital wallpapers and themes (Worldwide)


“Beverly Hills 90210,” “CSI: Crime Scene Investigation,” “CSI: Miami,” “CSI: New York,” “Happy Days,” “Hawaii Five-0,” “The Love Boat,” “MacGyver,”  and “Melrose Place” for footwear (France)

Chicago Gaming Company

“The Twilight Zone” for a pinball machine (Worldwide)

Chronicle Collectibles

“Star Trek” for collectibles (U.S. & Canada)

Factory Entertainment

“Star Trek” for collectibles (U.S. & Canada)


“Dexter,” “Scary Stories to Tell In The Dark,” “Tales from the Darkside,” and “Twin Peaks” for apparel (U.S.)

Global Brands Group International

“Star Trek” for apparel and accessories (Europe)

Hero Within

“Star Trek” for apparel (U.S. & Canada)

Hybrid Promotions

“Beverly Hills 90210,” “Billions,” “Brady Bunch,” “CBS,” “CBS News,” “CBS Sports,” “Charmed,” “Cheers,” “Criminal Minds,” “Dexter,” “Frasier,” “Happy Days,” “Jane the Virgin,” “The L Word,” “The L Word: Generation Q,” “The Love Boat,” “Melrose Place,” “Mork & Mindy,” “Mighty Mouse,” “MacGyver,” “Ray Donovan,” “Survivor” and “Twin Peaks” for Apparel (U.S. & Canada)

Hynoptic Hats

“Star Trek” for hosiery (U.S. & Canada)

Isaac Morris

“Beverly Hills 90210,” “Billions,” “The Brady Bunch,” “Cheers,” “Happy Days,” “The L Word,” “The L Word: Generation Q,” “Laverne & Shirley,” “The Love Boat,” “My Three Sons,” “The Odd Couple,” “Ray Donovan,” “Star Trek,” “Taxi” and “Twin Peaks” for apparel (U.S. & Canada)

Movies on Glass

“Star Trek” for glassware (North America)

Pet Krewe

“Star Trek” for pet accessories (U.S. & Canada)

Pollard Banknote

“The Twilight Zone” for lottery tickets (U.S. & Canada)

Prime Party

“Beverly Hills 90210,” “Charmed,” “Cheers,” amd “MacGyver” for Party Goods (North America)

Retrospect Studios

“Star Trek” for fine art (U.S. & Canada)

Rockin Pins

“Mighty Mouse” for novelties (U.S.)

Science Division

“Star Trek” for tribbles (U.S. & Canada)

Silver Buffalo

“Beverly Hills 90210,” “Billions,” “The Brady Bunch,” “CBS,” “CBS News,” “CBS Sports,” “Charmed,” “Cheers,” “Criminal Minds,” “Dexter,” “Frasier,” “Happy Days,” “Jane the Virgin,” “The L Word,” “The L Word: Generation Q,” “The Love Boat,” “MacGyver,” “Melrose Place,” “Mighty Mouse,” “Mork & Mindy,” “Ray Donovan,” “Twin Peaks,” “Star Trek” and “Survivor for home goods (U.S. & Canada)


“Charmed” for cosmetics (U.S.)

“Star Trek” for pparel (Europe)

Star Cadet & The Soda Parlor

“Star Trek: The Next Generation” for apparel (U.S. & Canada)


“Star Trek” for tarot cards (U.S. & Canada)


“Star Trek” for home goods (U.K. & Ireland)

The Fundamental Golf Company

“Star Trek” for golf accessories (Worldwide)

Trick or Treat

“Hell Fest,” “Scary Stories to Tell in the Dark” and “The Twilight Zone” for Masks (U.S., Canada & Europe)

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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