Banijay Kids & Family Partners with toniesBanijay Kids & Family Partners with tonies
The partnership’s first figurine launch is based on the animated preschool series “Mumfie.”
October 26, 2023
Banijay Kids & Family, the children’s entertainment company behind shows such as “Totally Spies!” and “Mr Bean: The Animated Series,” has announced the launch of its first tonies figurine in French, inspired by the animated series, “Mumfie.”
The new figurine welcomes listeners to Dream Island, Mumfie’s home. Babou the Whale invites them to relax before listening to a story of Mumfie and his friends. Each story makes for a two-part bedtime ritual where relaxation and fiction intertwine.
“The Toniebox has established itself as a must-have item for young children all around the world,” says Annick Bizet, new business and strategic alliances director, Banijay Kids & Family. “As home to some of the biggest brands in the kids’ market, Banijay Kids & Family has a wealth of IP that aligns with tonies’ vision, and we look forward to growing this partnership.”
The preschool comedy series, “Mumfie,” is a co-production between Zodiak Kids and Family France and Italian animation studio Animoka, alongside France Télévisions and Rai. Based on Britt Allcroft’s “Magic Adventures of Mumfie,” the series features the optimistic young elephant alongside his best friends, Pinkey, the flying pig and Jelly Bean, the color-changing jellyfish. Meeting an eclectic array of animal friends along the way, the trio embarks on a series of adventures. In a world where nothing is quite as it seems, no challenge is too tough for the loveable Mumfie and his friends to overcome.
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