New Amazon activation gives fans of Amazon’s hit streaming show deals like a 99-cent pastrami sandwich and $4 haircut.

License Global

August 15, 2019

1 Min Read

Amazon has partnered with local Los Angeles, Calif. retailers for a citywide activation for its original series, “The Marvelous Mrs. Maisel.”

Titled, “Maisel Day,” the 24-hour activation will see regional shops sell items at prices based on ‘50s retail costs. Prices include a 99-cent pastrami sandwich from Canters Deli, a $4 haircut from Gornik & Drucker and a $40 overnight stay at the Hollywood Roosevelt Hotel.

Lowered costs are aimed at mirroring the timeframe that the “Mrs. Maisel” series takes place. Set in the 1950s, the show follows Miriam "Midge" Maisel as she pursues her standup comedy dreams in Greenwich Village, New York.

Read more about:

Licensing Expo China

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like