‘44 Cats’ Jams with Rubie’s and Primary Colors

Rainbow’s “44 Cats” has added Rubie’s Costumes and Primary Colors to its growing list of licensees. 

Primary Colors will produce “44 Cats” consumables including breakfast bites and granola, candy, gummies, cookies and sweet snacks. The line is scheduled to launch in 2020. Rubie’s Costume will debut “44 Cats” costumes featuring characters Lampo, Milady, Pilou and Meatball. The collection will include year-round kids’ costumes and accessories that capture the fun and will be available at national retail chains as well as Halloween and costume shops starting fall 2020.

The license agreements were brokered by The Joester Loria Group and Branding Stream for the USA and Canada. JLG was tapped by Rainbow to represent “44 Cats” earlier this year in the U.S. “44 Cats” follows the adventures of four kittens who are part of a music band named The Buffycats who help others find creative solutions to everyday hitches.