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WowWee Gains License for Fox Sports Robot

WowWee Group Limited, an Optimal Group company, has been granted worldwide rights to market the Fox Sports Robot, which appears during NFL on Fox game broadcasts. Through a licensing agreement with Twentieth Century Fox Licensing and Merchandising, a d

April 6, 2018

1 Min Read

ivision of 20th Century Fox Television, WowWee, makers of the Robosapien robot, will develop and market robotic figures and electronic accessories based upon the Fox Sports Robot, the recognized and celebrated icon of America's favorite spectator sport. WowWee’s Fox Sports Robot merchandise will launch in 2009.

In 2007, FOX Sports and Twentieth Century Fox Licensing and Merchandising launched a licensing program around the Fox Sports Robot, the first initiatives of which were an on-air “Name the Robot” promotion and an Emmy-nominated 3-D CGI show opener for the Fox’s Super Bowl XLII broadcast.

“The Fox Sports Robot has evolved into a fan-favorite that is resonating with avid sports fans of every demographic around the nation. We are excited about our alliance with WowWee Robotics who are industry innovators and who share our passion for our treasured mascot,” says Michael Peikoff, SVP, 20th Century Fox licensing and merchandising.

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