Official Formula 1 Exhibition Opens in Madrid

Exhibition includes a range of unseen artifacts and a cinematic, immersive experience that allows fans to relive the greatest moments in Formula 1 history.

License Global

March 24, 2023

3 Min Read
Design Lab, AlphaTauri AT01, Pierre Gasly winning car from 2020 Italian Grand Prix at Monza
Design Lab, AlphaTauri AT01, Pierre Gasly winning car from 2020 Italian Grand Prix at MonzaFormula 1 Exhibition

Formula 1 has announced the opening of the world’s first official Formula 1 Exhibition in Madrid.

Hosted at the IFEMA MADRID, the exhibition includes a variety of unseen artifacts and exclusive contributions from the sport’s most legendary teams and personalities. Highlights include the remains of Romain Grosjean’s car from his dramatic 2020 crash in Bahrain in the “Survival” room, Pierre Gasly’s “Monza Miracle” maiden race-winning car from the same year and the first public display of a Scuderia Ferrari power unit. 

Delivered across six purpose-built rooms, each designed in collaboration with award-winning curators, artists and filmmakers, the show provides an adventure through the exciting world of Formula 1. 

Visitors start their journey passing through “Once Upon a Time In Formula 1,” with previously unseen photographs that transport fans through the sport’s most iconic and defining moments. The experience continues through the “Design Lab” where fans are taken inside an F1 factory to explore the modern-day design, testing and manufacturing process – with exclusive insight into the cutting-edge technology used by Pirelli, exhibition sponsor and global tire partner of the sport, and an exclusive insight into the journey of an F1 tire. 

“Drivers and Duels” offers a race circuit-inspired design and celebrates drivers and legendary races since Formula 1 began. “Revolution by Design” presents breakthrough innovations in the sport and explores the new technologies that lie ahead. The show reaches its climax in “The Pit Wall” – a cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1 history like never before. 

Formula 1 Exhibition - Drivers and Duels, Helmet wall

Drivers and Duels, Helmet wall, Formula 1 Exhibition

Produced in partnership with Round Room Live, the show uses technology-led design features and large-scale interactive displays to lift the lid on the past, present and future of Formula 1. 

Several years in the making, the exhibition combines spectacular audio-visual design, rare film and imagery, engineering and educational displays, sculptural pieces and iconic Grand Prix cars to deliver an experience for visitors – from avid followers to younger fans and families. 

“I am delighted to be here in Madrid to officially open this spectacular exhibition,” says Stefano Domenicali, president, chief executive officer, Formula 1. “I am particularly excited that our passionate Spanish fans will have the opportunity to first experience this breathtaking show. I am grateful to everyone who has helped capture the heart and soul of the sport we all love in this exhibition. It celebrates Formula 1’s history in such innovative and engaging ways – I know our fans around the world will love it!” 

“I am so pleased this day is finally here,” says Timothy Harvey, lead curator, producer, Formula 1 Exhibition. “The concept for this exhibition was first discussed in 2017, so it’s been a long – but incredible – journey. To map out the history of the sport I love has been one of the biggest honors of my life. Building something like this is a huge undertaking and I would like to thank everyone who has worked so hard and contributed their time to make it the incredible show it is today. I hope people enjoy experiencing it as much as we have enjoyed creating it.” 

The Formula 1 Exhibition is open at IFEMA Madrid and will run for several months.  

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