CPLG Renews St Andrews Links

Licensing agency will expand The Home of Golf into lifestyle and home categories.

St Andrews Links Trust has renewed its agreement with CPLG to oversee the global licensing program for the 600-year-old Scottish golf course complex.

CPLG will continue to support the portfolio by expanding the brand into a range of lifestyle and home products, such as handbags and stationery, launching at retail in 2017.

“CPLG are excited to be entering a new phase with St Andrews Links including introducing a new style direction which really capitalizes on the brand’s heritage, archive and its surroundings,” says Steve Manners, executive vice president, CPLG. “We look forward to building our partnership with St Andrews Links moving forward and introducing a whole new range of partners into the licensing program.”

Meanwhile, the style guide for the new collections is inspired by the brand’s heritage, its surroundings and Scottish heritage. St Andrew Links’ tartans have also formed the basis of four collections, each taking inspiration from different aspects of the brand, according to CPLG.

“We are very proud of what we have achieved by working with CPLG. Neither party believe in resting on our laurels and this new agreement signals the beginning of some very exciting work undertaken on our behalf,” says Danny Campbell, commercial director, St Andres Links. “We have developed an array of fantastic global licensing opportunities together and this new agreement will enable us to explore exciting new opportunities and product line in the lifestyle market.”