Rugby World Cup Sevens Names Merch Partner

AEG will produce branded apparel, homewares, toys, gifts and more for the first Rugby World Cup Sevens event in the U.S.

April 6, 2018

1 Min Read

GLOBAL–Rugby International Marketing and Rugby World Cup Sevens 2018 have appointed AEG to serve as the official worldwide merchandise licensee for the upcoming Rugby World Cup Sevens championship, July 20-22, 2018.

AEG have access to use the name, logo, insignia, trademarks and any service marks for RWC Sevens for manufacturing, selling, promoting and distributing licensed merchandise. As the exclusive manufacturer of RWC Sevens products, AEG may create apparel, accessories, footwear, gifts, personal and beauty care products, homewares, luggage, pet accessories, toys and games, custom merchandise and more.

The upcoming event is the first Rugby World Cup Sevens tournament to be held in the U.S. and will take place July 20-22, 2018, at the AT&T Park in San Francisco.

“AEG’s expertise in selling and marketing sports product is unparalleled, and the experience and awareness it will bring to our great game and this magnificent event in the Bay Area will surely make the Rugby World Cup Sevens an unforgettable event,” says Dan Payne, chief executive officer, USA Rugby. “The logo, featuring the unmistakable Golden Gate Bridge, will be worn proudly by Americans and visitors alike on new, unique apparel provided by AEG.”

The new merchandise will be available via an online store, which will be available this September, as well as in pop-up and brick-and-mortar locations before the end of the year.

Further details regarding official Rugby World Cup Sevens 2018 merchandise will be available at

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