The brand launches its first U.S. pop-up shop in four years.

License Global

October 21, 2019

1 Min Read

United Colors of Benetton has announced it will open the doors to its first U.S. pop-up shop in more than four years.

Located in the Santa Monica Place shopping center, the four-week event will showcase the brand's new approach to streetwear-inspired design and a renewed commitment to sustainable fashion under the artistic direction of Jean-Charles de Castelbajac. It will offer exclusive lines from the 2019 Milan Fall Fashion show, which unveiled experimental textiles and ecological materials inspired by the sea.

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