Toys ‘R’ Us Rebrands and Returns in 2019

After closing its doors last year, Toys ‘R’ Us is reportedly returning as ‘Tru Kids’ with six new stores this year.

License Global

June 25, 2019

1 Min Read

More than one year after announcing that it would close its doors, Toys ‘R’ Us is reportedly set to reopen with six new stores nationwide.

Toys ‘R’ Us’ new stores, dubbed Tru Kids, is reportedly informing toymakers that it is set to open six new stores around the country this year.

The announcement follows last year’s headline-grabbing news that Toy ‘R’ Us would close all its worldwide stores last year. According to Bloomberg, the new Tru Kids stores are slated to span about 10,000-square-feet, with more experiential offerings including play areas.

Tru Kids will be run by former Toys ‘R’ Us executive Richard Barry. Barry will reportedly minimize startup costs for the company by using a consignment inventory model where toymakers ship goods but don’t get paid until consumers buy them.

Toy ‘R’ Us announced that it would shutter its store locations last May after failing to survive bankruptcy in the face of significant e-commerce sales growth.

Read more about:

Toys 'R' UsTru Kids

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like