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Pepsi Debuts E-Commerce SitePepsi Debuts E-Commerce Site

New website will be a platform for Pepsi’s licensing products.

License Global

November 5, 2019

1 Min Read
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Pepsi has launched House of PepsiCo, an e-commerce site to showcase the brand’s apparel and accessories collections and collaborations worldwide.

House or PepsiCo will host all of Pepsi’s licensing collaborations, from the Mountain Dew x Girl Skateboard collection to the Pepsi x DSquared2 capsule collection (released in Q1 2020) and previous collaborations including designers and brands like Alexander Wang, Jeremy Scott, Puma, Burton, Bloomingdale’s, Colette, H & M, Liberty, Topshop and Zara. 

“The creation of House of PepsiCo is another indicator of our commitment to licensing as an extension of our brands’ equity and presents an opportunity to build stronger fan bases for our core products,” says Mauro Porcini, chief design officer, PepsiCo. “The platform mirrors the lifestyle that has sprung up around our and creates an added value ‘click-to-buy’ traffic driver for our retail and licensing partners in a design-forward, seamless format.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

 

 

 

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