Overstock Acquires Bed Bath & Beyond Brand and Other Intellectual Property

Online retailer plans to reboot Bed Bath & Beyond via a website.

License Global

June 29, 2023

1 Min Read
Overstock logo.
Overstock logo. Overstock.com

Overstock.com, an online furniture and home furnishings retailer, has announced its acquisition of certain intellectual property assets of the Bed Bath & Beyond banner from Bed Bath & Beyond under a bankruptcy court supervised process.  

“This acquisition is a significant and transformative step for us,” says Jonathan Johnson, chief executive officer, Overstock. “Bed Bath & Beyond is an iconic consumer brand, well-known in the home retail marketplace. The combination of our winning asset-light business model and the high awareness and loyalty of the Bed Bath & Beyond brand will improve the customer experience and position the company for accelerated market-share growth.” 

Customers of Bed Bath & Beyond will be able to access the vast and growing assortment Overstock offers, along with the kitchen, bedding and bath-related products for which Bed Bath & Beyond has been a destination for over 30 years. 

Within the next week, Overstock plans to re-launch the Bed Bath & Beyond domain in Canada, followed weeks later by the re-launch of a refreshed website, mobile app and loyalty program in the U.S. New and existing customers of both Overstock and Bed Bath & Beyond will experience a single online shopping destination – Bedbathandbeyond.ca in Canada and Bedbathandbeyond.com in the U.S. 
The Bed Bath & Beyond assets acquired include website and domain names, trademarks, tradenames, patents, customer database, loyalty program data and other brand assets related to the Bed Bath & Beyond banner. The buybuy Baby and Harmon banners and their assets formerly operated by Bed Bath & Beyond are excluded from the transaction. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like