Overstock Acquires Bed Bath & Beyond Brand and Other Intellectual PropertyOverstock Acquires Bed Bath & Beyond Brand and Other Intellectual Property
Online retailer plans to reboot Bed Bath & Beyond via a website.
June 29, 2023
Overstock.com, an online furniture and home furnishings retailer, has announced its acquisition of certain intellectual property assets of the Bed Bath & Beyond banner from Bed Bath & Beyond under a bankruptcy court supervised process.
“This acquisition is a significant and transformative step for us,” says Jonathan Johnson, chief executive officer, Overstock. “Bed Bath & Beyond is an iconic consumer brand, well-known in the home retail marketplace. The combination of our winning asset-light business model and the high awareness and loyalty of the Bed Bath & Beyond brand will improve the customer experience and position the company for accelerated market-share growth.”
Customers of Bed Bath & Beyond will be able to access the vast and growing assortment Overstock offers, along with the kitchen, bedding and bath-related products for which Bed Bath & Beyond has been a destination for over 30 years.
Within the next week, Overstock plans to re-launch the Bed Bath & Beyond domain in Canada, followed weeks later by the re-launch of a refreshed website, mobile app and loyalty program in the U.S. New and existing customers of both Overstock and Bed Bath & Beyond will experience a single online shopping destination – Bedbathandbeyond.ca in Canada and Bedbathandbeyond.com in the U.S.
The Bed Bath & Beyond assets acquired include website and domain names, trademarks, tradenames, patents, customer database, loyalty program data and other brand assets related to the Bed Bath & Beyond banner. The buybuy Baby and Harmon banners and their assets formerly operated by Bed Bath & Beyond are excluded from the transaction.
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