NPD Unveils German Beauty TrackerNPD Unveils German Beauty Tracker

The NPD Group has announced plans to launch its Beauty Retail Tracking Service in Germany.

The service provides point-of-sale data tracking of sales in Germany for both brick-and-mortar and e-commerce and providing up to date market trends. Users will have access to in-depth analysis of sales volume, market share by category, attribute and product level. Sales tracked include prestige beauty including fragrance, make-up, and skincare in the country. 

The Beauty Retail Tracking Service in Germany is set to launch in 2019.

“We are excited to be adding Germany to the growing number of countries included in its Retail Tracking Service for the Beauty industry,” says Martine Ringwald, senior vice president, Beauty Europe, The NPD Group. “This is a significant milestone in The NPD Group’s partnership with the industry. We have always been at the forefront of the beauty industry. As such, we owe it to our clients to be present and track the countries that matter most to them.”

Data collection from the Beauty Retail Tracking Service will help clients and retailers identify opportunities for expansion and to understand market dynamics.

The NPD’s insights now include eight territories including France, the U.S. Italy. Spain, the U.K., Canada and Mexico.