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Nielsen signed a cooperation agreement with Walmart to receive and analyze sales information from Walmart’s U.S. stores. The majority of U.S. retailers already provide Nielsen with sales information, and Walmart's data will allow Nielsen to provide

April 6, 2018

1 Min Read

Nielsen signed a cooperation agreement with Walmart to receive and analyze sales information from Walmart’s U.S. stores. The majority of U.S. retailers already provide Nielsen with sales information, and Walmart's data will allow Nielsen to provide a more precise view of consumer purchase activity.

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