Lids Announces Retail Partnership with Topps

Trading card company starts retail partnership.

License Global

August 3, 2022

1 Min Read
Topps selection in a Lids store.
Topps selection in a Lids store.Lids

In tandem with Topps’ International Trading Card Day Aug. 6, global retailer, Lids, has announced a new retail distribution partnership with the card company. Lids will now sell Topps’ various trading card products in select Lids retail stores throughout the U.S. 

“Topps is thrilled to partner with Lids for the first International Trading Card Day,” says Wendy Freedman, marketing director, Topps. “It’s a great way celebrate the hobby and also introduce new fans to collecting.”  

Collectors can now visit participating Lids stores to shop for their choice of a pack of MLB, UEFA Champions League, Star Wars and Garbage Pail Kids cards. Topps offerings are currently available in 300+ Lids stores across the U.S., with plans to expand to 500+ Lids stores throughout the country by this fall.  

“Topps is one of the premier card companies and we’re thrilled to be partnering with them to offer our consumers the opportunity to purchase more novelty items in Lids stores,” says Britten Maughan, president, Lids. “Lids is known as the preeminent sports retailer, and we’re consistently focused on providing an exciting and diverse assortment of products and apparel. This partnership allows us to do just that while also catering to a new audience of card collectors.” 

Topps Europe is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like