The experience has opened in Shanghai.

License Global

December 18, 2020

2 Min Read

Harves, an entertainment and experience developer with offices in China and the U.S., and Cloudco Entertainment, a U.S.-based entertainment studio and Care Bears IP-owner, opened the world’s first “Care Bears”-themed experience in Shanghai this past weekend. The project, Kalidico, offers a delightfully designed family entertainment experience based on the “Care Bears” brand. 

“We are thrilled to open the doors so families can enjoy this very special place,” says Francis Person, chief executive officer, Harves Global Entertainment. “Our creative teams focused on interpreting the magic the ‘Care Bears’ have offered to families for nearly 40 years. We wanted to create a completely new way to experience the brand. Kalidico fits into the Harves mission of bringing global experiences to the next generation in immersive and exciting ways designed to increase connection.”

Simultaneous to the opening of Kalidico, Cloudco and Harves have recently made the entire animated series of specials of “Care Bears: Unlock the Magic” available in Mandarin on the Chinese VOD platform Tencent.

Located on The Bund in Central Shanghai, Kalidico is designed to inspire creativity and imagination. It offers interactive and content-driven play spaces, a dining experience that appeals to all ages and official “Care Bears” merchandise. 

Harves, the master licensee of the “Care Bears” in China, created and developed Kalidico in collaboration with architectural design firm X+Living, and plans to open several more of the experiential destinations in China. The entertainment properties allow families and design lovers to experience the “Care Bears” in a new, immersive way that brings the globally recognized characters to life in a growing region for the brand.

“We’re excited to introduce this new ‘Care Bears’-themed experience to fans of all ages in Shanghai,” says Sean Gorman, president, Cloudco Entertainment. “The ‘Care Bears’ represent values that are needed more than ever today. Kalidico brings these values to life and offers a beautifully designed experience where fans can enjoy meaningful time together and have fun.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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