BuyBuy Baby IP SoldBuyBuy Baby IP Sold
Judge OKs deal for $15.5 million at 11th hour; all retail stores to shutter.
July 12, 2023
All 120 BuyBuy Baby stores are closing as its parent company, Bath & Beyond, continues through bankruptcy. But BuyBuy Baby’s brand name will continue in a $15.5 million deal approved on July 11.
The brand’s trademark and digital assets were sold to Dream on Me as a stalking horse bid that has been in the works since last month. The intellectual property includes digital properties, the mobile platform, business data and advertising and marketing assets.
Read more about:Bed Bath & Beyond
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