Bloomingdale’s to Open Concept Store

Retail story Bloomingdale’s has announced the first location of its all-new store concept, Bloomie’s, will open on Aug. 26 in Fairfax, Virginia.

Bloomie’s brings the best of Bloomingdale’s to a smaller, highly curated, ever-evolving store concept filled with top brands, a new tech-enabled stylist service model and a restaurant.

Located in the Mosaic District shopping center, the 22,000 square-foot Bloomie’s store will be a style and service destination featuring new store experience and design concepts, and an assortment of advanced, contemporary and luxury brands across women’s and men’s fashion and beauty.

“Bloomie’s has always been a term of affection from our loyal customers,” says Tony Spring, chief executive officer, Bloomingdale’s. “Our new Bloomie’s store will deliver everything they love about Bloomingdale’s in a highly edited, convenient and unexpected way. We’ve been part of the Washington, D.C., metro area community for decades, and we are excited to welcome new and longtime customers to Bloomie’s to be the first to shop this fresh and casual experience.”

To celebrate, Bloomie’s will be hosting pre-opening activations at Mosaic District throughout the month of August. Bloomie’s will also invite the community to enjoy festivities to be announced during the week of grand opening on Aug. 26.

To find out more about Bloomie’s, visit: Bloomies.com