Bayard, Banijay Partner for Totally Spies!

Banijay Kids and Family has announced a partnership with French publisher, Bayard, to develop a range of magazines and children’s books based on the 2D animated “Totally Spies!” franchise.  

Bayard Jeunesse will publish a quarterly “Totally Spies!” magazine, while Bayard Éditions will develop a range of fiction works, including children’s novels of the series and original stories inspired by the show’s universe. Available in France, the products will tie in with the new season of the show which returns to the country with broadcaster, Gulli, in 2024, following its original six-season run from 2001.  

“Momentum is really starting to build for ‘Totally Spies!’ ahead of next year’s launch, as we begin to roll out our extensive licensing program for the brand,” says Annick Bizet, new business and strategic alliances director, Banijay Kids & Family. “The show is generating huge interest across a broad range of commercial categories and, alongside its large existing global audience, we cannot wait to introduce this iconic franchise to a new generation of fans.” 

“We are delighted that Banijay Kids & Family has trusted Bayard Jeunesse to bring the adventures of ‘Totally Spies!’ to thousands of young readers of books and magazines,” says Nathalie Becht, director, press, publishing, digital, animation, Bayard Jeunesse. “This wonderful franchise shares our core values of accessibility and inclusiveness, but also the combination of humor and action that makes our list so successful.” 

Related:Banijay Kids & Family Announces Video Game Based on ‘Totally Spies!’

Warner Bros. Discovery has acquired the upcoming series across EMEA and the U.S., and French broadcaster, Gulli, and Discovery Kids LatAm, have previously been announced as co-producers of the Zodiak Kids & Family France (part of Banijay Kids & Family) show.