November 5, 2021
Ownix, an Ethereum-based NFT marketplace, has announced a new partnership with FC Barcelona. Both entities will join forces to launch NFTs based on some of the club’s historic moments. FC Barcelona is the first premium football club to launch its most symbolic occasions along its almost 122 years of history on an NFT platform.
“As NFTs surge, we think it is important to give those collectors who are Barça fans an opportunity to own a piece of the club’s history,” says Guy Elhanani, chief executive officer, Ownix. “This new and exciting asset class allows collectors to own things that weren’t possible to own before, and we’re thrilled to offer sports fans an opportunity to spearhead the movement. Our mission is to bring customers to purchase NFTs not simply for marketing them further onwards, but for the pleasure and pride of owning a piece of club history.”
“Barça has a very large fanbase around the world and leads the way in the digital domain with over 400 million followers in social networks,” says Joan Laporta, president, FC Barcelona. “Given this scenario, the Club is constantly looking for new ways to connect with its fans, and we believe that creating these NFTs is a unique opportunity to continue growing and consolidating the Barça brand by bringing unique moments that have made Barça fans dream and FC Barcelona a well-known club on every level.”
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