Undone, Medialink and MADworld Launch Popeye Metaverse Madness

MAD:BOXX releases Popeye the sailor’s officially licensed NFT series.

License Global

April 22, 2022

1 Min Read

Popeye the sailor man is partnering with Undone, a custom watch brand, and MADworld to release a specialized NFT collection across Asia. The Popeye Metaverse Madness tells the story of Popeye in different parallels, where the balance of time and space is broken and chaos occurs. The program will include more than 4,000 Popeye character variations dressed in an assortment of costumes, set against a variety of backgrounds, and released in the form of algorithmically generated NFTs. The deal was brokered by Medialink, Popeye brand owner, King Features’, local agent in China.  

The whitelisted mint date will be on May 18. The public mint date will be on May 20. Information regarding the whitelisting campaign, minting link and scheduling will be released in a later official announcement.  

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like