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December 11, 2020
Tafi has expanded the Samsung Galaxy Store’s AR Emoji marketplace with premium branded outfits and accessories from major global brands. Samsung’s users will be able to accessorize their AR Emoji with choices like Batman and Wonder Woman gear, Champion Athleticwear, Care Bears fan favorites or a Coca-Cola t-shirt.
“Coca-Cola is excited to offer fans of our brands outfits and accessories so their Galaxy AR Emojis can reflect their unique personalities,” says Kate Dwyer, group director, global licensing, The Coca-Cola Company. “We’re thrilled to partner with Tafi on this technology to engage consumers and create new digital experiences.”
For the first time ever, owners of Samsung mobile devices can customize their Galaxy AR Emoji with popular real-life brands. Over the next few months, this will include leading global brands such as:
Warner Bros.: DC characters including Batman, Superman, Wonder Woman, Aquaman, Batgirl, Supergirl, Cyborg, and Flash; animated characters such as Scooby Doo, The Jetsons, and The Flintstones; and the beloved Elf, and Friends;
Coca-Cola: Coke, Sprite, Diet Coke, Tab, Fanta, Barq’s, Powerade, Mello-Yello;
Top colleges and universities represented by Collegiate License Company (CLC); and
Cloudco Entertainment: Care Bears.
“It’s a natural fit for our customers to be able to wear Champion apparel in their everyday life – both physically and digitally,” says David Robertson, director, global brand marketing, Champion. “Champion is for everyone and prides itself on inclusivity. This partnership with Tafi allows us to reach our customers and make Champion accessible to them in a whole new way.”
As a leading creator of custom content for avatar and emoji systems, Tafi will manage the creation of the outfits and accessories available in the AR Emoji marketplace in the Galaxy Store.
In the Galaxy AR Emoji editor, users now have access to free, paid and premium clothing and accessories. The AR Emoji app, accessed through the camera application, allows users to create full body emojis and personalize everything from facial features to outfits and accessories.
Once created, users can bring their custom emoji into a camera-based AR environment where their emoji can puppeteer facial expressions or move and dance across real-world surfaces. Users can also create custom stickers and GIFs with their emoji, which will be automatically saved into their keyboard, allowing them to use their avatar in messaging apps like WhatsApp, Messages or Facebook Messenger. The features and functions may vary by country and device.
“Together, Tafi and Samsung are giving Galaxy users a unique way to engage with brands they love,” says Stephanie O’Farrell, vice president, marketing, Tafi. “Now brands have a new, innovative tool to extend their traditional marketing campaigns. It shows how brands are really thinking differently about consumer engagement.”
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