The 13-year-old YouTuber and social media star is branching out into licensing.

License Global

April 28, 2021

1 Min Read

Maurizio Distefano Licensing (MDL) has been appointed as worldwide licensing agent for Charlotte M., a YouTuber with more than 800,000 subscribers on YouTube, a TikTok following of close to the same number and 100,000 followers on Instagram.

“Working with Charlotte M. allows us to build a licensing campaign that reflects the web star’s world, a world known and loved by the digitally savvy teenagers who assiduously follow top influencers and who make up the target audience for licensed Charlotte M merchandise,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “We’re looking at a number of different product categories, for all of which we believe we can create projects with high impact and excellent sales prospects.”

MDL seeks opportunities in a wide range of categories for its Charlotte M. licensing campaign.

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