February 17, 2023
Maurizio Distefano Licensing has confirmed a partnership with Global Merchandising Services which resulted in it becoming agent for Army of Apes, the brand consisting of the collection of NFTs that are part of Bored Ape Yacht Club.
“This brand is the perfect addition to our portfolio to make it even more diverse and multi-target,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “The digital world, and within it the NFT world, is constantly expanding and becoming more and more a part of our lives, intercepting each of us through new communication languages and new trends.
“Army of Apes is a step beyond anything that can be considered ‘new’ and represents an opportunity to ride on the coattails of change and new art forms. The right licensee for Army of Apes is a trailblazer, it is the company that wants to be disruptive and wants to amaze."
The Bored Ape Yacht Club is a collection of 10,000 NFTs launched in April 2021 to which belong illustrations featuring anthropomorphic monkeys that are distinguished from each other by a number of distinctive features, making each illustration unique.
Each Bored Ape is generated by a program that mixes 170 different possible distinguishing features including facial expressions, clothing, headgear, and other accessories, and some combinations are rarer than others.
The Army of Apes license is available for several product categories, such as apparel, homeware, and accessories.
Read more about:Maurizio Distefano Licensing
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