Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 8, 2022
ESPN and Autograph, the Web3 brand co-founded by Tom Brady, have announced a multiyear deal for ESPN’s first NFT. The collaboration kicks off with an NFT collection based on “Man in the Arena: Tom Brady,” the 10-part ESPN+ documentary series produced by Religion of Sports, a media company in which Brady is also a co-founder.
The “Man in the Arena: Tom Brady Collection,” designed in partnership with Autograph and Religion of Sports, dropped April 6, and is exclusively available to view on Autograph.io and for sale on DraftKings Marketplace. The first NFT release coincides with the documentary becoming more widely available for fans to watch across the entire Disney Bundle – ESPN+, Hulu and Disney+ – for a limited time.
“This unique collection around Tom’s ‘Man in the Arena’ docuseries marks the beginning of our relationship with ESPN,” says Dillon Rosenblatt, co-founder and chief executive officer, Autograph. “As the first NFT partner for ESPN, the possibilities across sports and technology are endless, and we couldn’t be more excited to get this content out to the world in a massive way.”
The collection consists of three ESPN zine covers illustrating Brady’s career, wins and achievements. Brady will also be signing fifty NFTs from the collection. A second collection themed as “Back in the Arena” will drop in conjunction with the debut of the series’ tenth episode on ESPN+.
“ESPN is excited to offer our first NFTs to meet our fans at the intersection of sports, technology and content,” says Kevin Lopes, vice president of sports business development and innovation, ESPN. “Our work with ESPN Edge has led us to where we are today, exploring new, innovative ways of engaging fans, and we are thrilled to partner with Autograph for this collection and others in the future.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Nike x University of Oregon Ducks Celebrate Illumination’s ‘Migration’Nov 29, 2023
Cyber Group Studios, United Smile Tap Jay@Play as U.S. Distributor of ‘Gigantosaurus’ ToysNov 29, 2023
Blackhawks and Just Dishin' Team Up for Streetwear CollectionNov 27, 2023
Spin Master, Ms. Rachel Announce New Collection of Early Childhood Learning ToysNov 21, 2023