'Animal Jam' Adds Agent in Argentina

Eximtrading is on board to represent the online children’s game in Latin America.

WildWorks has tapped Eximtrading to represent “Animal Jam” for consumer products and promotion in Argentina, Paraguay and Uruguay.

Through the partnership, Eximtrading will work directly with Peeko, who handles worldwide licensing rights for the brand, to bring a variety of licensing partners on board to enhance the “Animal Jam” experience parents through new children’s products.

"Our ‘Animal Jam’ players in Argentina are extremely engaged, spending an average of 65 minutes playing the game every day. Their excitement about animals and the natural world is extraordinary, which is why we're always looking for new ways to let our fans explore their passions," says Clark Stacey, chief executive officer, WildWorks. "We're thrilled to welcome Eximtrading. to the team as we expand our licensing program in Argentina, Paraguay and Uruguay and work to bring kids more of what they love.”

“We are very excited with this new agreement and relationship with WildWorks,” says Carlos Kaganas, chief executive officer, Eximtrading. “‘Animal Jam’ is a fast growing and incredible brand with lots of possibilities in our markets. WE expect great results with the licensing program.”