Mattel Adventure Park Set for 2024 Opening

Park features Hot Wheels Bone Shaker Rollercoaster; Hot Wheels, Barbie and Thomas & Friends among Mattel brands featured at the indoor/outdoor entertainment destination.
License Global Logo
License Global

August 7, 2023

Rendering of Mattel Adventure Park.
Rendering of Mattel Adventure Park.Mattdl

Hot Wheels rollercoasters and a life-size Barbie Beachhouse are just a few of the attractions underway at


Adventure Park, which will become Arizona’s first fully themed indoor/outdoor amusement park upon opening in 2024.  

Set to open south of State Farm Stadium in Glendale at VAI Resort, Mattel Adventure Park will welcome guests 365 days a year, serving as an Arizona entertainment destination showcasing Mattel’s expansive portfolio of brands. The nine-acre park combines inspiration from Mattel, Epic Resort Destinations and other partners in amusements and entertainment. Substantially indoors, the park’s attractions load and unload inside a fully air-conditioned space. 

“Mattel Adventure Park features a unique and strategic year-round indoor/outdoor design providing acres of air-conditioned space to ensure a cool guest experience all summer long here in the heat of Arizona,” says Mark Cornell, president, Epic Resort Destinations. “Our Attractions Development team is simply redefining

the entertainment channel by bringing Mattel’s powerhouse, evergreen brands to life like never before. This hand-picked, gifted team continues to find truly innovative ways to create pioneering attractions that are certain to bring continuous fun for the whole family.”  

Mattel Adventure Park includes two fully themed Hot Wheels rollercoasters – Hot Wheels Bone Shaker: The Ultimate Ride and the

Hot Wheels

Twin Mill Racer. The Hot Wheels Bone Shaker ride will be the first family coaster to feature the hot rod’s skull design that climbs 84 feet in the air, while the double-looping Hot Wheels Twin Mill Racer gives a higher-octane experience. The Hot Wheels Twin Mill Racer features a double loop and two corkscrews, qualifying it as the first coaster of its kind in Arizona. 

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” says Julie Freeland, senior director, global location-based entertainment, Mattel. “Construction is underway, and substantial progress has been made on what will give fans of all ages a day of thrills and nostalgia. We’re especially excited for families to experience the Hot Wheels Bone Shaker rollercoaster – a dream come true for any Hot Wheels fan.” 

Other Mattel-themed attractions include: 

  • Thomas & Friends

    : World of Sodor, featuring seven family-friendly experiential attractions and rides, including a dedicated indoor play space. 

    • A full-scale


      Beachhouse where Barbie fans can get a closer look inside Barbie’s closet in the Barbie Dream Closet Experience, which uses hologram technology to bring Barbie to life. The attraction also includes a rooftop bar and restaurant that hosts expansive views of the property.   

      • Masters of the Universe

        fans can fight for Eternia in a 4,500-square-foot laser tag arena in the likeness of the Castle Grayskull fortress. 

        • A mini golf experience featuring nine holes inspired by Magic 8 Ball, Pictionary and other Mattel games and a custom climb UNO structure. 

          “Watching the excitement build as these mega attractions are being installed in Glendale has been tremendous, and we promise, you’ve never seen a park quite like this one,” says Cornell. “Stay tuned for 2024 opening updates and check out our live construction cam for a sneak peek at a few of our rollercoasters that all load in a cool air-conditioned space. You can actually see the Bone Shaker family rollercoaster lift climb through the roof, peaking at a height of 84 feet for a ride of a lifetime.” 



          Subscribe and receive the latest news from the industry.

          Join 62,000+ members. Yes, it’s completely free.

          You May Also Like




          This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.