Former SeaWorld, Visit Orlando Marketing Exec Joins Falcon’s Beyond

Toni Caracciolo appointed as executive vice president, marketing and branding.
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License Global

August 25, 2023

Toni Caracciolo.
Toni Caracciolo.Falcon's Beyond

Falcon’s Beyond Global

has appointed Toni Caracciolo as executive vice president, marketing and branding, reporting to company president,

Simon Philips


In this newly created position, Caracciolo will advance the momentum Falcon’s has established over the past year as the company launched multiple projects, initiatives and experiences across its three core business units: Falcon’s Creative Group, Falcon’s Beyond Destinations and Falcon’s Beyond Brands. Her travel experience is particularly relevant to the planned future growth of Falcon’s Beyond Destinations. Through this division, earlier this year, Falcon’s opened both

Falcon’s Resort by Meliá | All Suites Punta Cana and the adjacent Katmandu Park | Punta Cana

“Falcon’s Beyond is a company on a rapid international growth trajectory,” says Caracciolo. “I am both thrilled and honored to help bolster awareness for the brand and launch future projects across our multiple lines of business. I’m excited to leverage my deep and diverse industry

experience and relationship-building to develop marketing programs that elevate the brand’s remarkable story across travel, theme parks, consumer products, entertainment content and so much more.” 

“The significance of the addition of Toni’s role at Falcon’s represents a deep commitment to invest in our global marketing organization during this time of rapid growth,” says Cecil D. Magpuri, chief executive officer, Falcon’s Beyond. “Toni is an exceptional marketing leader who brings her impressive background in the theme park and hospitality industry to our leadership team. She is an invaluable asset and will drive brand awareness while significantly impacting our business growth.” 

Before joining Falcon’s, Caracciolo was vice president, global marketing, Visit Orlando, the official tourism association for Central Florida, where she drove successful marketing campaigns that resulted in record-breaking visitation. Prior to Visit Orlando, she served as vice president, sales and marketing,


Parks & Entertainment Inc. (SEA), where she oversaw all marketing and sales strategic planning, brand management, project implementation and result analysis across three SEA theme park Orlando brands: SeaWorld, Aquatica and Discovery Cove. During her time at SEA, Caracciolo led the marketing to launch the company’s largest expansion in history, Antarctica: Empire of the Penguin, where her experiential integrated program won several industry awards, including the International Hermes Creative award and the Flagler Award. 

“Toni’s extensive experience in hospitality and entertainment, working with some of the world’s most recognized brands, made her the unquestioned top choice for this important new position at Falcon’s,” says Philips. “Complementing her industry experience are her skills as a communicator and business leader that are invaluable to a company like ours that is on the cusp of massive global growth and the eve of becoming a publicly listed company.” 

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