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January 22, 2024
Brookstone, purveyors of tech-forward home and lifestyle accessories, has announced its partnership with star NFL running back, Christian McCaffrey of the San Francisco 49ers. Regarded as the best running back in the league, McCaffrey is a three-time Pro Bowler and three-time All-Pro athlete. McCaffrey will be the face of the brand from this fall through fall 2025 and will be featured in digital, print, out-of-home advertising and in-person events.
“At Brookstone, we believe in enhancing everyday experiences and ‘doing life better,’” says Ralph Gindi, chief operating officer, Bluestar Alliance, which owns Brookstone. “Christian McCaffrey embodies the spirit of Brookstone, with his commitment to excellence, versatility and a lifestyle that demands the best in wellness and technology. We are thrilled to collaborate with and support Christian McCaffrey as he furthers his already-impressive career.”
As an NFL star, McCaffrey spends a lot of time on the go, making this partnership – which will focus on categories such as luggage and travel accessories, electronics, grooming, massage chairs and more – a clear and obvious choice.
“I am honored to represent Brookstone, a brand that aligns with my values and provides products that enhance not only my athletic recovery but also my daily life,” says McCaffrey.
“Brookstone is pleased to partner with a true inspiration and role model within his community, supporting him with solution-oriented, distinctive products that keep him game – and life – ready,” says Joseph Gabbay, chief executive officer, Bluestar Alliance. “We are a brand that strives for excellence and knowing that we share that sentiment with CMC makes this partnership both seamless and inspiring.”
Brookstone x CMC products will be available at retailers nationwide as well as Brookstone.com.
Read more about:North America
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